The last stage in the consumer buying decision process is

• A. information search
• B. evaluation of alternatives
• C. problem recognition
• D. post-purchase decision

The elements that make up marketing planning are_________

i. Situation analysis ii. Market share iii. Marketing objective iv. Marketing strategy v. Action programme

• A. i, ii, iii, iv only
• B. i, ii, iii, v, only
• C. i, ii, iv, v, only
• D. i, iii, iv, v, only

E-marketing is also called ________

• A. Direct purchasing
• B. Electronic banking
• C. E- mail order
• D. Internet business

(a) Explain the following terms in marketing: (i) needs; (ii) wants; (iii) exchange; (iv) demand (v) transaction.

(b) Okon Enterprises Ltd sells electronic appliances at his retail

outlet at No. 4 Okeke Adamu Street, Lagos. Telephone No.06012345678. He intends to offer 15% discount to encourage the sales of his newly introduced Blenders, Television and Radio sets. You are

required to design a sample of a handbill showing the products with the advertising message.

A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________

• A. Production concept.
• B. Selling Concept.
• C. Product concept.
• D. Societal marketing concept

Which of the following activities is not a function of advertising? It

• A. informs the audience about a product
• B. reminds the audience about a product
• C. is used in place of personal selling
• D. encourages middlemen to stock a product desired

An element of the external marketing environment is_____________

• A. Organizational policy
• B. Company procedures
• C. Corporate culture
• D. Economic indices

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________

• A. Alternative evaluation stage.
• B. Alternative search stage.
• C. Need recognition stage.
• D. Purchase decision stage.

A store that sells a single product supplied and produced by one manufacturer is___________

• A. Chain store.
• B. Tied shop.
• C. Mobile shop.
• D. Unit shop.

The process of encouraging consumers to buy products at retail outlets is________

• A. Advertising
• B. Publicity
• C. Merchandising
• D. Distribution