Marketing Past Questions And Answers
381
The source of funds that a firm can use to address cash difficulties within one year is___________
- A. overdraft.
- B. factoring.
- C. grants.
- D. leasing.
382
Iron ore is classified as
- A. semi-finished product
- B. primary product
- C. consumer product
- D. secondary product
383
The emphasis of marketing concept is to put__________
- A. consumers first.
- B. products first.
- C. consumers last.
- D. products last.
384
A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is_________
- A. Institutional advertising
- B. Promotional advertising
- C. Informative advertising
- D. Cooperative advertising. View Answer & Discuss
385
Which of the following institutions is not a marketing intermediary?
- A. Financial firms
- B. Major distributors
- C. Wholesalers
- D. Retailers
386
Activities or benefits offered for sale are_______
- A. Brands
- B. Value
- C. customizing
- D. profit
387
Sales promotion is_____________
- A. Selling of goods to the consumers
- B. Predicting quantity of goods to be demanded
- C. Stimulating demand through short term incentives
- D. Making goods / available to consumers
388
Merchandising is best suited for___
- A. Consumer goods
- B. primary products
- C. industrial services
- D. organizational products
389
A challenge of marketing financial products online is that it is prone to____
- A. Identity theft
- B. unsolicited advertisement
- C. mass promotion
- D. unsolicited mails
390
Tubers of yam offered by a farmer for sales is an example of a___________
- A. Secondary product
- B. Manufactured product
- C. Primary product
- D. Processed product