Explanation

a) .

• A - Package
• B - Brand/trade name
• C - Label
• D - trade mark/Logo

b).

• it enhances the decorative features of the product
• It enhances the image of the product
• It protects the product from denting due to force impact
• It shows caution/warning of product handling
• It advertises the products
• It protects the product from damages by weather conditions
• It protects marketers and handlers from danger especially, if the product is toxic

c).

• It beautifies the product by making it eye-catching and stimulating consumers to buy more (impulse buying)
• It assists in the identification of the product
• It provides description of how the product is used
• It helps in advertising the product
• it shows the manufacturing and expiring dates
• It shows the contact of the company
• The quality of the label helps in grading the product value by consumers
• It is used as a compliance tool for legal and regulatory requirements (NAFDAC & SON)

Correct Answer: C. Setting price in relation to competitors' price

Correct Answer: B. sorting and labelling

Explanation

An activity performed in a warehouse is sorting and labelling. Warehouses are facilities where goods are stored, managed, and organized. Sorting and labelling involve the process of categorizing and arranging products based on specific criteria, such as product type, size, SKU (stock keeping unit) number, or destination. This activity helps facilitate efficient inventory management and retrieval of goods within the warehouse. By properly sorting and labelling products, warehouse personnel can quickly locate and retrieve specific items when needed, ensuring smooth operations and timely order fulfillment. Sorting and labelling are crucial tasks in maintaining an organized and efficient warehouse environment.

Correct Answer: C. II,I,III,IV,V

Correct Answer: B. Private warehouse

Correct Answer: D. Manufacturer

Correct Answer: C. Web hacker

Correct Answer: B. Primary data.

Explanation

(a)(i)Meaning of Marketing: Marketing refers to all business activities involved in identifying, analyzing and satisfying consumers' needs and wants at a profit. OR Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements at a profit.

(ii) Functions of marketing:

(i) Marketing planning

(ii) Demand forecasting

(iii) Choosing effective distribution channels for company's products

(iv) Marketing research/marketing information management.

(v) Customer support/Customer care/Customer relationship

(vi) Designing of product package

(vii) Choosing the right promotional mix

(viii) Selling of products or product sales

(ix) Setting product price or pricing of product

(x) Recruiting sales force for personal selling

(xi) Setting sales quota and commission for sales force

(xii) Developing new product ideas

(xiii) Segmenting geographical region for salesforce activities

(xiv) Training/Orientating salesforce for effective personal selling presentation

(xv) Engage in merchandising activities.

(xvi) Recommending product size, flavour and colour.

(b)Marketing Concepts:

(i)Production concept

(ii) Product concept

(iii) Selling concept

(iv) Marketing concept

(v) Societal marketing concept

(vi)Social marketing concept

Explanation of marketing concepts:

(i) Production concepts:This concept assumes the consumer would buy products that are available at lower price. The companies practicing these concepts are involved in mass production to sell at lower prices.

(ii) Product concept: This concept is based on the assumption that consumers would favour products that are of high quality with effective performance even with high price.

(iii) Selling Concept: This concept is based on the assumption that consumers would not buy enough of the company's products unless they are persuaded through aggressive promotional efforts consumers' resistance to buy

(iv) Societal marketing concept: This is based on the assumption that when a company is making marketing decisions, it considers consumers' needs, company's requirements and society's long term interest

(v) Marketing Concept: This concept is based on the assumption that the company would consider consumers' interest before producing a product that would satisfy the consumers better than irs competitors

(vi) Societal marketing concept: This concept is based on the assumption that the company's task is to determine the needs, wants and wants and interests of a target market and deliver the desired satisfaction more effectively than competitors in a way that preserves and enhances consumers' well-being.

Correct Answer: C. Industrial goods.