Which of the following is not a step of marketing research process?

• A. Definition of the problem and objective
• B. Development of the research plan
• C. Collection of information
• D. Implementation of findings

Which of the following is not a tool of sales promotion?

• A. Pricing policies
• B. Premium
• C. Displays
• D. Free Samples

A retailer's cost and selling price for a bag of rice are N10,000 and N14,000 respectively. What is the retailer's profit per bag of rice if he incurs an additional cost of N500 on each bag of rice?

• A. N3,000
• B. N3,500
• C. N4,000
• D. N4,500

Which of the following marketing facilitators provide financial services?

• A. Advertising agencies
• B. Savings and loans companies
• C. clearing and forwarding companies
• D. legal firms

The component of product as a marketing mix element is_______

• A. Size
• B. Allowance
• C. Wholesaler
• D. Publicity

A bank loan obtained by Chief Ibrahim to start a business is an example of ____________

• A. Internal source of fund
• B. Personal source of fund
• C. Family source of fund
• D. External source of fund

The channel member who does not take title to goods is the

• A. retailer
• B. wholesaler
• C. agent
• D. distributor

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is_____

• A. Personal selling
• B. Prospecting
• C. Direct selling
• D. Merchandising

Which of the following sales promotional tools is aimed at the middleman?

• A. coupon
• B. sampling
• C. premium offers
• D. sales contests

A specialised facility used for the storage of fruits and vegetables is

• A. silo
• B. tank
• C. refrigerator
• D. barn