Marketing Past Questions And Answers
Which of the following is not a factor that determines the price of a product?
- A. Quality of the product
- B. Customers ability to pay
- C. Competition from suppliers
- D. Price of similar products
Adamu a wholesaler in Lagos, who deals in frozen foods has customers in the northern parts of the country
(a) Statefour factors that would affect the choice of the mode of transporting the goods to his customer.
(b) List and explainfour transportation documents he would use in the course of delivering the goods to his customers.
View Discussion (0)WAEC 2022 THEORYWhich of the following entities is a market facilitator?
- A. retailer
- B. wholesaler
- C. bank
- D. producer
The shop that offers a range of grocery items is a___
- A. specialty store
- A. discount store
- B. depot
- C. supermarket
The physical presentation of a product to attract buyers is
- A. packaging
- B. branding
- C. merchandising
- D. stocking
Another term for e-marketing is__________
- A. Direct marketing
- B. Internet marketing
- C. Electronic marketing
- D. Electronic purchasing
A short term tool used in boosting turnover is________
- A. Sales promotion
- B. Mass media
- C. Personal selling
- D. E-marketing
A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is
- A. consortium
- B. importing
- C. licensing
- D. exporting
An advertising media with the highest coverage area is ____________
- A. Billboard
- B. Catalogue
- C. Magazine
- D. Television
Joan Ltd., a producer of cosmetic products, has decided to engage in international marketing of its products
a) State five factors that may have influenced Joan Ltd's decision to go international
b) State five rules and regulations the Company would observe while selling its products in other countries
View Discussion (0)WAEC 2020 THEORY
