Marketing Past Questions And Answers
411
The stage in buyers decision process at which customer satisfaction occurs is____________
- A. Need recognition
- B. Information search
- C. Evaluation of alternatives
- D. Post purchase behaviour View Answer & Discuss
412
The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is_____
- A. Psychological pricing
- B. Cost-plus pricing
- C. Competitive pricing
- D. Geographical pricing
413
The application of marketing activities beyond a country's national boundaries is_____
- A. Domestic marketing
- B. Wholesale marketing
- C. Retail marketing
- D. International marketing

