Marketing Past Questions And Answers
341
Which of the following channels of distribution will be used by a company that wants to have control over its price?
- A. Manufacturer - Consumer
- B. Manufacturer - Agent - Consumer
- C. Manufacturer - Wholesaler - Retailer Consumer
- D. Manufacturer -Agent- Retailer- Consumer
342
Perishable products are better transported by_________
- A. Rail.
- B. Sea.
- C. Air.
- D. Road.
343
A medium of advertising that has the advantage of mass audience is
- A. Newspaper.
- B. Bill board.
- C. Radio
- D. Magazine
344
An importance of marketing research is that it___________
- A. Reduces the risk involved in decision making
- B. Increases the cost of production
- C. Increases the risk involve in decision making
- D. Reduces the quality of products
345
Which of the following alternatives is a purpose of marketing concept?
- A. Consumer satisfaction
- B. Product quality
- C. Sales volume
- D. Production volume
346
Marketing is defined as_____________
- A. Buying and selling to customers
- B. Selling and distribution customers
- C. Meeting customers need profitably
- D. Advertising and promotion to customers View Answer & Discuss
347
Which of the following items is a primary product?
- A. Sugar
- B. Noodles
- C. Fresh tomatoes
- D. Fresh bread
348
Kano spare parts dealers association is an example of_____
- A. Market union
- B. Cartel
- C. Labour union
- D. Chamber of commerce
349
A company's orientation that concentrates on mass distribution and low cost of it's products is a
- A. product concept
- B. production concept
- C. marketing concept
- D. selling concept
350
How many groups of buyer make an industrial market?
- A. Three
- B. Four
- C. Five
- D. Six