Correct Answer: C. target pricing

Correct Answer: C. Economic environment

Explanation

(a) Reasons for Marketing Research

(i) To provide possible solution to marketing problems.

(ii) To determine why consumers prefer a certain brand.

(iii) To get first-hand information on the needs of consumers.

(iv) To study how consumers respond to a new product.

(v) To make sales forecasting easy.

(vi) To determine the appropriate price of a product.

(vii) To help allocate salesmen to territories.

(viii) To enhance the organizations competitiveness.

(ix) To determine the effect of promotional activities.

(x) To determine how often Consumers buy a particular product.

(xi) To identify competing products in the market.

(xil) To identify business opportunities.

(b) Sales Promotional Tools

(i) Price-off - This is a form of price reduction by firms to encourage patronage from prospective buyer.

(ii) Salesmen competition - These are incentives offered to salesmen who perform better than their fellow salesmen

(iii) Free gifts -These are free products given to customers for purchasing certain items.

(iv) Premium offer - These are products offered either free or at a lower price as an incentive to customers to buy more of a particular product.

(v) Samples - These are products given to customers for free to encourage them to buy the product

Correct Answer: D. promotion

Correct Answer: A. Cotten

Explanation

Primary product are natural raw materials, it include: crude oil, coal, iron ore, agricultural products such as wheat, cotton, coffee beans etc.

Correct Answer: B. Marketing research

Explanation

(a) IMPORTANCE OF E-MARKETING TO AN ORGANIZATION:

(i) It reduces distance in business.

(ii) It expands the market place to national and international markets.

(iii) It reduces the time to market new and existing products.

(iv) lt reduces cost of entry to the global markets.

(v) It can be used to conduct marketing research on products.

(vi) It improves operating efficiency.

(vii) It offers opportunity to grow in business through increases in sales' and profitability.

(vii) Business activities can be carried out 24 hours each day in a week.

(ix) It reduces operational cost of organization.

(x) trackable and offer reasonable result.

(b) IMPORTANCE OF E-MARKETING TO CONSUMERS:

(i) It enables consumers to shop or do other transactions twenty-four hours a day.

(ii) It provides consumers with more choices.

(iii) It allows you to look for information on products.

(iv) It makes it easy to locate products.

(v) It allows interaction between/ among buyers and sellers.

(vi) It facilitates competition which results in substantial price reduction.

(vii) It makes it possible for consumers to participate in virtual auctions.

(viii) Information on past business transactions references to avoid fraudulent activities are traceable for references to avoid fradulent activities

Correct Answer: A. Personal savings

Correct Answer: C. A retailer

Correct Answer: A. Customer satisfaction