Marketing Past Questions And Answers
The creation of awareness for product at the point of sale is
- A. sales promotion
- B. sampling
- C. personal selling
- D. merchandising
(a) Mr Oke, the head of the purchasing committee in BIQ Ltd bought a television set for his family.
Explain the firstfour steps Mr Oke took in buying the television
(b) Mr Oke, the head of the purchasing committee in BIQ Ltd bought a television set for his family.
List and explainfour factors that would influence the committee's buying behaviour
View Discussion (0)WAEC 2023 THEORYA form of engaging in international marketing that involves the pooling of resources between local and foreign firms is
- A. joint venture
- B. direct investment
- C. franchising
- D. licencing
Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?
- A. production concept
- B. product concept
- C. selling concept
- D. marketing concept
Ozayi Ltd is a new manufacturing company producing consumer goods. The company intends to gain market shares by using sales promotion
a). Outline four importance of sales promotion to the company
b). List and explain four sales promotional tools that can be used by the company
View Discussion (0)WAEC 2021 THEORYMamaput is a popular eatery in the city centre and wants to open up more outlets in other parts of the city.
(a) State four sources of fund to finance the proposed expansion by Mamaput.
(b) Explain four factors that would influence the location of the new outlets.
View Discussion (0)WAEC 2018 THEORYAn arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is__________
- A. Licensing.
- B. Franchising.
- C. Joint venture.
- D. Strategic alliance
Which of the following is not a function of a warehouse?
- A. Allowing pilfering of goods.
- B. Stabilizing market price.
- C. Protecting of goods.
- D. Providing insurance for goods.
A delivery note that accompanies goods to the buyer shows
- A. discount on goods bought
- B. quality of goods bought
- C. price of goods bought
- D. quantity of goods bought
An example of a government warehouse is
- A. co-operative warehouse
- B. bonded warehouse
- C. manufacturer's warehouse
- D. private warehouse

