Marketing Past Questions And Answers
The source of finance available to a young school leaver who wants to start a small retail outlet is
- A. bank overdraft
- B. equipment leasing
- C. debenture shares
- D. personal savings
Which of the following is not an example of institutional consumers?
- A. Schools
- B. Hospitals
- C. Hotels
- D. Households
A market where specialists are needed before purchase decision is made is___________
- A. Consumer market
- B. Industrial market
- C. Reseller market
- D. Commodity market
A method of selling goods through the use of catalogue is_________
- A. Self service
- B. Mail order
- C. Mobile shop
- D. Tied shop. View Answer & Discusst
Milk, sugar and bread bought by Amaka for her children's breakfast is an example of
- A. shopping goods
- B. convenience goods
- C. specialty goods
- D. unsought goods
Use the following information to answer this question
Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.
Muyi is regarded as
- A. a broker
- B. a retailer
- C. an entrepreneur
- D. an agent
Which of the following factors is considered when determining the price of a product by a manufacturer?
- A. Quality of the goods
- B. After-sales services
- C. Stock turnover
- D. Channels of distribution
Which pricing strategy is adopted by a company that sells its product for N200 when the prevailing market price for same product is N150?
- A. Psychological pricing
- B. Skimming pricing
- C. Competitive pricing
- D. Penetrating pricing
The promotional method that involves delivering free products to pre-selected households is
- A. rebate
- B. home sampling
- C. coupon
- D. free premium
A person who carries out point-of-sales promotion is
- A. a merchandiser
- B. a retailer
- C. a wholesaler
- D. an agent