Premium goods are offered either free or at low cost to_________

• A. Improve customers' taste
• B. Give incentive to buyers
• C. Enhance after-sales service
• D. Improve quality of product. View Answer & Discuss

An example of unsought goods is______

• A. Shoe
• B. Car
• C. Fire extinguisher
• D. Machine tool

Toothpaste is an example of________

• A. Convenience goods.
• B. Industrial goods
• C. Primary goods
• D. Unsought goods.

Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

OJ Ltd is an example of

• A. a reseller market
• B. a consumer market
• C. an industrial market
• D. a government market

A facility that would be used by a producer that wants to reduce fluctuations in product supply is_____

• A. Wholesaling
• B. Retailing
• C. Warehousing
• D. Merchandizing

The task of promoting and delivering goods and services to meet consumers' satisfaction is________

• A. production.
• B. marketing.
• C. communication.
• D. selling.

The combination of product, price, promotion place utilized by a marketer to address a target market is

• A. marketing research
• B. marketing mix
• C. uncontrollable variables
• D. product mix

A market outlet where one single product line is sold is____________

• A. mobile shops.
• B. multiple shops.
• C. department stores.
• D. shopping malls.

One of the functions of a warehouse is

• A. grading of goods
• B. buying of goods
• C. merchandising of goods
• D. advertising of goods

Which marketing mix element is applicable when a firm provides parking space for it's customers?

• A. process
• B. people
• C. price
• D. promotion