Correct Answer: B. E-marketing.

Correct Answer: B. Packaging

Correct Answer: B. Customer consideration.

Explanation

.(a) STAGES IN MARKETING PLANNING:

(i) Develop marketing objectives - Under this stage, marketing objectives are stated in specific, measurable, attainable, realistic and with clear time frame. It is then communicated down the line.

(ii) Develop the marketing strategies - Marketing strategies are broad actions to be taken in achieving marketing objectives. (iii) Develop marketing tactics - Marketing tactics arc specific actions to be taken by specific persons at The stipulated times.

(iv) Determine budget budget is the financial implication of implementing the marketing strategies.

(v) Implementation- This involves the actual execution of the marketing objectives and strategies.

(vi) Evaluation and control- This is concerned with comparing the actual .performance with standard performance and determining deviations for control purposes.

(b) USES OF FEEDBACK IN MARKETING RESEARCH:

(i) It can be used to change product features.

(ii) Packaging can be improved from the feedback obtained.

(iii) Price level can be reduced or increased.

(iv) Advertising can be intensified.

(v) Sales promotion can be introduced.

(vi) The product can be repositioned.

(vii) Channels of distribution can be changed.

(viii) Some channel members can be dropped.

(ix) Salesman can be motivated to perform more.

(x) A company can extend its marketing activities to international markets.

Correct Answer: B. industrial goods

Correct Answer: C. Bonus packs.

Explanation

a)

• Neatness to customers: Mr. Abu would have to hire a building or buy a site close to his target market
• Availability of capital: Mr. Abu would decide to hire a building if he does not have enough capital to build his own warehouse
• Availability of labour: he would prefer to establish his warehouse in an area where he can easily access warehouse attendants for his daily operation
• Access to good roads: he would like to establish warehouse in areas with good road to that it would be easy for his target market to convey goods in and out of the warehouse
• constant power supply: he would establish the warehouse where power 10nsupply is constant to maintain the of temperature of the products in his warehouse at low Cost
• Telecom facilities: he would choose area with good communication network coverage in order to interact oct with his customers on phone or internet
• Availability of financial institution: he would have to locate his business lose bos to bank and insurance company to easily access them for financial transactions.
• nature of business/product: his warehousing business would prosper if it is established close to his customers
• he would establish in an area where building or plots of and are accessible to him.
• Competitor's location: He might choose to establish close or away from his competitors

b)

• Maintaining a safe and clean working environment in the warehouse
• Labelling the type of products to be stored using identification code number or tag to differentiate goods of different Customers
• Keeping/dispatching of goods in the warehouse under proper protection until they are needed
• Ensuring that goods that make up Single order are put together, check Omission, errors and update of order records
• Moving items into the warehouse using Forklift and other facilities
• Receiving of goods from customers the into the warehouse
• Sorting and grading of goods in the warehouse
• Packaging and repackaging of goods on behalf of the customers in the warehouse
• Taking stock of goods in the warehouse regularly to known the fast and slow moving goods

Correct Answer: D. political stability

Correct Answer: A. convenience goods

Explanation

Convenience goods are those that the customer purchases frequently, immediately, and with minimum effort. Soaps and newspapers are considered convenience goods.

Correct Answer: D. marketing mix