A celebrity who influences the buying decision of customers is categorized under______

• A. Social group
• B. Reference group
• C. Peer group
• D. Cultural group

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______

• A. Cost-plus
• B. Haggling
• C. Skimming pricing
• D. Penetration pricing

If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________

• A. Penetration pricing.
• B. Cost-plus pricing.
• C. Competitive pricing.
• D. Geographic pricing

Which of the following activities ís not a function oF advertising? To__________

• A. Remind potential customers.
• B. Persuade potential customers
• C. Interact with potential customers.
• D. Inform potential customers.

The document used when a company's vehicle delivers her goods to buyers is

• A. waybill
• B. consignment note
• C. invoice
• D. bill of lading

A reason for granting quantity discount is to

• A. encourage prompt payment
• B. encourage bulk purchases
• C. make sales outlet popular
• D. encourage competitions

An offer of free sample of goods is a form of___________

• A. Conditional sale.
• B. Tied buying
• C. After-sales service
• D. Sales promotion. View Answer & Discuss

A skill required by an entrepreneur for Successful bargaining is____

• A. Interpersonal skill
• B. leadership skill
• C. Accounting skill
• D. administrative skill

Which of the following consumer buying behaviors requires the least efforts?

• A. Impulse buying
• B. Routine buying
• C. New buying
• D. High buying

Marketing is the ______

• A. Buying and selling of goods and services
• B. Buying, selling and distribution of goods and services
• C. Identification and satisfaction of consumer's needs at a profit
• D. Distribution and transportation of goods at a profit