Audu Ltd., a trading company, has just set up a committee to conduct a marketing research for the company.

a. State five reasons that would have necessitated the conduct of the research

b. State five steps the committee would take in carrying out the assignment

Which of the following is an attribute of marketing concept? Consumers

• A. are considered be always right
• B. Prefer quality products
• C. would buy cheap products
• D. prefer goods that are highly advertised

An example of transportation document that is used or local trade is_______

• A. Waybill
• B. Certificate of origin
• C. Consular invoice
• D. Bill of lading

A feature of product as a maketing mix element is

• A. credit terms
• B. warranty
• C. cash discount
• D. allowances

The stage in a product life circle where advertising is needed in most is_______________

• A. Decline stage.
• B. Maturity stage.
• C. Growth stage.
• D. Introduction stage

The information that can be accessed quickly and cheaply by the marketing manager is_______

• A. Marketing intelligence
• B. Marketing research
• C. Supplier's profile
• D. Internal database. View Answer & Discuss

The desire for specific products which are backed by the ability to pay is

• A. need
• B. exchange
• C. transaction
• D. demand

The selling concept is practiced aggressively with

• A. convenience goods
• B. industrial goods
• C. specialty goods
• D. unsought goods

The information obtained from a marketing plan is______

• A. Data
• B. Result
• C. Turnover
• D. Feedback

A short-term incentive used to encourage consumers to buy a product is_____________

• A. Advertising
• B. Persuasive advertising
• C. Sales promotion
• D. Publicity