The process that leads to the exchange of value between two or more parties is _________

• A. Transaction
• B. Production
• C. Distribution
• D. Transpotation

An example of merchandising activity is

• A. canvassing for customers by salesmen
• B. displaying product at the retail store
• C. distribution of goods to customers
• D. sales call by salesmen

Which of these terms influences the buyer in a target market?

• A. Marketing concept
• B. Marketing mix
• C. Marketing research
• D. Marketing process

In consumer behaviour, an individual's relatives Vould be considered as__________-

• A. A personal influence.
• B. A reference group influence.
• C. An institutional influence
• D. A perpetual influence.

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is

• A. increase in competition
• B. increase in market share
• C. decrease in tax liabilities
• D. decrease in production cost

Which of the following distribution channels would be used to sell tractors and cranes?

• A. Producer>Agent>Consumer
• B. Producer>Agent>Retailer>Consumers
• C. Producer>Agent>Wholesaler>Retailer>Consumer
• D. Producer>Agent>Wholesaler>Consumer

A person who owns and bears the risks of a business is an______

• A. Agent
• B. Entrepreneur
• C. Underwritter
• D. Innovator

An advantage of electronic marketing is that__________

• A. Network is not always available.
• B. Time restriction is non-existent
• C. It is less useful for products that need physical demonstration
• D. There is limitation on advertising space

The systematic analysis of a problem with the aim of improving decision making on sales is marketing_________

• A. Research
• B. Planning
• C. Concept
• D. Forecasting

Explain the following classification of products with two examples each from agricultural based products.

(a) industrial products;

(b) consumer products;

(c) primary products;

(d) secondary