Correct Answer: A. Cassava tuber

Correct Answer: C. Satisfying customers needs and wants

Correct Answer: A. Encourage hoarding of goods to create scarcity

Correct Answer: A. Plan.

Correct Answer: D. Technological factor

Explanation

Teachnogical factors include production techniques, information and communication resources etc. These affect how an organisation operates, sells its products, interacts with, and gathers intelligence on customers, suppliers and competitors.

Correct Answer: B. Haggling

Correct Answer: C. Product brand

Correct Answer: A. import restriction

Explanation

a)

• Hacking of information in the internet, which is an unauthorized access to information on the internet
• Use of the internet to slander and blackmail computer users
• Phishing, which is obtaining secured and sensitive information of computer users for malicious use
• sending of unsolicited messages (spams) to e-mail users Sending of computer virus to the computer software to replicate and transfer itself to other computer systems to attack users' computer systems and databases.
• cyber bullying which involv?s the use of internet to harass users with SMS and web chat.

b)

• Multiple messages: The company can send multiple messages to many customers in different geographical location at the same time.
• Affordable: messages can be sent to customers through e-mail at a very low cost
• Customer satisfaction: customers can order for the company's product through e-mail
• Customer relationship: it can be used to send good will messages to customers on festive seasons
• Reach: customers can be reached through e-mail at all times
• Education: e-mail can be reached through e-mail at all times
• Stimulation: It could be Used to stimulate demand by constantly reminding customers of the existence of the company's product
• Promotion: It could be used to promote the image of Ajax Limited
• Direction: E-mail could be used by Ajax Limited to direct their customers to the company's nearest distributor/office.
• Loyalty: E-mail could be used by the company's to create brand loyalty
• customer complaints: It enhances customer's satisfaction when their complaints are responded to immediately by the company through e- mail.

Explanation

(a) What is Pricing? Pricing is the process of determining what a producer will charge in exchange for its products. OR Pricing is the process of assigning a monetary value to goods and services by a firm. OR Pricing is the process adopted by a firm in setting the selling price of its products.

(b) Explain Marketing Concept: It is a business philosophy/ideals/policy/plans/strategies which holds that a company must determine the needs and wants of specific target market by delivering the desired satisfaction more effectively and efficiently than competitors. OR The marketing concept holds that, achieving organizational goals depends on knowing the needs and wants of the target market and delivering the desired satisfaction better than competitors do. OR The marketing concept is a management orientation Which sees the consumer as the central focus of all the activities of the organization.

(c) List and Explain the four Elements of Marketing Mix:

(I) Product:

(ii) Price:

(iii) Place;

(iv) Promotion.

Explanation of the marketing mix:

(i) Product - product refers to anything that can be offered to a market for attention, Consumption acquisition, use or that would satisfy consumer wants d needs, OR Product is something that is capable of satisfying consumer needs or wants. OR Products can be tangible or intangible offering by a Company that satisfies Consumers needs and wants.

(ii) Price - This is the amount of money paid by a customer to obtain a product. OR Price is the value assigned/tagged to a product by the seller.

(iii) Place - This is otherwise known as distribution. It is the company's activities that make the product available to target customers. It takes the form of channels, storage, coverage, transportation and logistics available to the company.

(iv) Promotion - These are various activities that communicate the merits of a product and service by persuading Customers to buy the product. It is in a form of advertising, personal selling, sales promotion, public relations and publicity