Marketing Past Questions And Answers
a). State five importance of marketing planning to an organization.
b) Mrs. Janet, a dry fish seller, formed an organization with other dry fish sellers for their common interest in a local market
I. identify the organization formed by Mrs Janet with other dry fish sellers
ii. State four functions the organization would perform to its members
View Discussion (0)WAEC 2021 THEORYA product that has undergone processing is_______
- A. An intangible product
- B. A primary product
- C. An extractive product
- D. A secondary product
Which of these factors is not a price determinant?
- A. Level of market demand
- B. Economic trend
- C. Standard of living
- D. Competitor's price
A price reduction to reward dealers for participating in advertising and sales support programmes is a_________-
- A. Seasonal discount.
- B. Sales Contest.
- C. Promotional allowance.
- D. Quantity discount
A feature of cash and carry wholesaler is that it___________
- A. Provides hire purchase service to customers.
- B. Charges lower prices than other wholesalers.
- C. Provides delivery service to retailers.
- D. Offers credit facilities to retailers.
(a) Listtwo componentseach of the 4P's of marketing
(b) List and explainfour external factors affecting the marketing environment
View Discussion (0)WAEC 2023 THEORYWhich of the following channels of distribution would a producer who wants to control its unit price use?
- A. Producer / Consumer
- B. Producer / Retailer / Consumer
- C. Producer / Wholesaler / Retailer / Consumer
- D. Producer / Agent / Retailer / Consumer
Which of the following iS is required for electronic marketing operations?
- A. internet connection
- B. warehousing facilities
- C. transportation facilities
- D. promotional tools
A merchandiser is a person who is responsible for the___________
- A. Security of the store.
- B. Quality of the goods.
- C. Attractive display of products.
- D. Storing of the product.
The purpose of feedback from customers who use a company's product is to
- A. train marketing staff
- B. improve the quality of products
- C. determine distribution channel to adopt
- D. determine the promotional tool to adopt