Marketing Past Questions And Answers
The environmental factor that comprises of inflation, employment income level and interest rate is described as____________
- A. Political
- B. Economic
- C. Legal
- D. Social
A function of market union in a local market is to_____________
- A. Defend members at law court
- B. Offer bank loan to members
- C. Transport products on behalf of members
- D. Establish common price for their products
(a) Statefive factors that a manufacturer would consider before setting prices for his products.
(b) Explainfive advantages of television over electronic billboard as a medium of advertising.
View Discussion (0)WAEC 2023 THEORYThe term Marketing mix describes:
- A. a composite analysis of all environmental factors in a company.
- B. a series of business decisions that aid in selling a product.
- C. the relationship between an organization's marketing strengths and weaknesses.
- D. a blend of elements to satisfy specific target markets.
An individual or organization that enhances business activities but do not participate in the business is a____________
- A. Distributor
- B. Seller
- C. Marketer
- D. Facilitator
An element of the marketing mix is________
- A. Processes
- B. Place
- C. Packaging
- D. Production
The reward for an entrepreneur is___
- A. a fee
- B. profit
- C. salary
- D. a commission
Which of these means of advertising is an electronic medium?
- A. Catalogue
- B. Television
- C. Magazine
- D. Newspaper
The need and ability to pay for a product is____________
- A. Demand
- B. Supply
- C. Sales
- D. Transaction
The differentiation of a firm's product from other competing goods is__________
- A. Packaging
- B. Labelling
- C. Coding
- D. Branding