Marketing Past Questions And Answers
(a) Explain "quality" in marketing.
(b) Explain the following terms:
(i) Intensive distribution:
(ii) Selective distribution;
(iii) Exclusive distribution.
(c) State six causes of customer dissatisfaction in a product.
View Discussion (0)WAEC 2016 THEORYA factor to be considered irrespective of the choice of a mode of transporting goods is the________
- A. Price of the goods.
- B. Nature of the goods
- C. Brand of the goods.
- D. Packaging of the goods
The cheapest mode of transportating imported cars from America to Nigeria is by _______
- A. Air
- B. Road
- C. Water
- D. Rail
Speed is an important consideration in choosing a means of transportation where the goods are
- A. bulky
- B. durable
- C. fragile
- D. perishable
The first among the marketing orientation is_________
- A. Product concept.
- B. Marketing concept.
- C. Selling concept.
- D. Production concept.
Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers?
- A. Product
- B. Price
- C. Place
- C. Promotion
An example of long-term source of fund for an entrepreneur is____________
- A. Debenture
- B. Trade credits
- C. Overdraft
- D. Customer advances
A company that offers storage facility to a seller is___________
- A. A marketing intermediary
- B. A market facilitator
- C. A buyer
- D. A seller View Answer & Discuss
Coupon is used as a sale promotional tool targeted at
- A. wholesalers
- B. consumers
- C. retailers
- D. salesmen
The inscription V-Cough on the product is an example of a
- A. patent
- B. brand name
- C. copyright
- D. trademark