Marketing Past Questions And Answers
Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
Which of the following advertising media would be suitable for the company?
- A. Radio
- B. magazine
- C. Newspaper
- D. Television
Which of the following terms is not an alternative name of middlemen?
- A. channel members
- B. marketing intermediaries
- C. resellers
- D. merchandisers
An orientation that assumes that consumers will prefer products that are widely available and inexpensive is
- A. product concept
- B. selling concept
- C. production concept
- D. marketing concept
Miss Okon has just been employed by manufacturing merchandise its products at a retail outlet
a. State four elements that would qualify the company's products to be merchandized at the retail outlet
b. State six functions Miss Okon would perform as a merchandizer
View Discussion (0)WAEC 2019 THEORYOne way to express marketing concept is___________
- A. Customer is the servant.
- B. Customer is the boss.
- C. Seller is the boss.
- D. Seller is the servant.
The tools used by marketers to pursue their objectives in the market is marketing_______
- A. Audit
- B. Mix
- C. Research
- D. Intelligence
The process of obtaining a desired product by offering something in return is_____________
- A. Wants.
- B. Exchange.
- C. Needs.
- D. Market.
Use the following information to answer the question
The yam sellers in Alesinloye trading area in Kano formed an organization.
Which of the following reasons would have informed the formation of the association? To
- A. provide warehouse facilities to producers
- B. provide insurance services to members
- C. advertise goods for producers
- D. protect the interest of members
A method of engaging in international marketing with the lowest business risk is
- A. agency
- B. exporting
- C. joint venture
- D. direct investment
Which of the following factors would influence the type of channel of distribution to be used by a company?
- A. Nature of products
- B. Competition
- C. Negotiation
- D. Government policies