The factors that influence the performance of marketing activities of a firm is marketing

• A. orientation
• B. environment
• C. audit
• D. intelligence

The activities that stimulate the purchase of a retail outlet is_____

• A. Selling
• B. Merchandising
• C. Prospecting
• D. Advertising

Which of the following factors is not considered while locating a market outlet?

• A. Availability of facilities
• B. Economic trends
• C. Capital availability
• D. Sources of supply

All activities involved in planning, designing and producing the container of a product is

• A. branding
• B. packaging
• C. merchandising
• D. promotion

If the unit cost price of a product is #90 and sold at a profit margin of 50%, what is the selling price?

• A. #45
• B. #90
• C. #135
• D. #180

The pricing approach that is based on what rival companies are charging is_________

• A. Cost-oriented approach
• B. Demand- oriented approach
• C. Competitors- oriented approach
• D. Value-oriented approach

An idea or event offered for sale is___________

• A. Promotion
• B. Place
• C. Price
• D. Product

An importance of transportation to a marketer is that it____

• A. Reduces cost of production
• B. increases the price of goods
• C. Increases the price of goods
• D. Reduces the distribution cost

The formation of a strategy to attain established marketing objectives is __________

• A. Marketing concept
• B. Market forecast
• C. Market demand
• D. Marketing planning

A commercial building for the storage of goods is a____________

• A. Cash and carry store.
• B. Mobile store.
• C. Warehouse.
• D. Clearing house.