Marketing Past Questions And Answers
81
The proces of bringing products to the attention of prospective customers is
- A. promotion
- B. distribution
- C. labelling
- D. branding
82
An entrepreneur who intends to establish a frozen fish shop will need a
- A. reliable power supply
- B. good communication network
- C. good network of road
- D. reliable skilled labour
83
A product by an organization for use in carrying out a business is_____________
- A. An industrial product
- B. A specialty product
- C. A consumer product
- D. A convenience product. View Answer & Discuss
84
A shift in the consumption pattern of consumers due to change in interest rate is categorized under_____
- A. Technological environmental factors
- B. Cultural environmental factors
- C. Economic environmental factors
- D. Legal environmental factors
85
The document that shows the details of goods being transported is the
- A. bill of exchange
- B. invoice
- C. waybill
- D. Certificate or Origin
86
A document used when goods are sent through a common carrier is___________
- A. Consignment note.
- B. Receipt.
- C. Manifest.
- D. Delivery note.
87
Which of the following behaviors would satisfied customer exhibit?
- A. Buy similar products from other companies
- B. Pay attention to other companies' product advertisement
- C. Talk favorably about the purchased products
- D. Recommend competing products for buying
88
One of the influencing factors in an organization buying behaviour is
- A. taste
- B. preferences
- C. company's policy
- D. company's values
89
The system of retailing operation used by Supermarkets is_________
- A. self service.
- B. limited service.
- C. full service.
- D. merchandising service.
90
A paid form of non-personal presentation and promotion of products is
- A. sales promotion
- B. advertising
- C. personal selling
- D. exhibition