Marketing Past Questions And Answers
In the consumer buying-decision process, an influencing factor that includes age and occupation is____________
- A. Personal factor
- B. Social factor
- C. Cultural factor
- D. Psychological factor
The body formed by sellers of a common product in a local market is an example of ________
- A. Market union
- B. Manufacturer's association
- C. Trade union
- D. Consumer's association
Which of the following is not a factor influencing the choice of distribution channel?
- A. Company goals and objectives
- B. Brand of the product
- C. Consumer consideration
- D. Nature of the product
Use the following information to answer this question
Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.
Which of the following factors would have influenced the choice of the location of the poultry business?
- A. Nearness to the market
- B. Nearness to financial institution
- C. Government policy
- D. Accessibility to good roads
The market where goods are purchased for the purpose of selling it to consumers is
- A. institutional market
- B. industrial market
- C. reseller market
- D. government market
A skill a sales personnel should possess to enable him handle aggressive customer in a market outlet is
- A. calculative skill
- B. managerial skill
- C. bargaining skill
- D. technical skill
a. Distinguish between;
(l) primary product and secondary product
(ii) market facilitator and market union
b. List four market facilitators and state one function of each in aiding the activities of marketers
View Discussion (0)WAEC 2020 THEORYA price reduction to a buyer who buys in large volume is________
- A. Seasonal discount.
- B. Cash discount.
- C. Quantity discount.
- D. Trade discount.
An advertising medium that practically demonstrates the use of a product is the_____________
- A. Television
- B. Magazine
- C. Newspaper
- D. Radio
Feedback obtained from marketing research on consumers' needs would be used to__________
- A. Reduce production cost
- B. Change product features
- C. Improve sales force remuneration
- D. Improve inventory control