Marketing Past Questions And Answers
21
The function of a label on goods is to
- A. provide information about the product
- B. persuade Customers to buy the product
- C. preserve the content of the product
- D. provide protection for the product
22
Which of the following statements explains an organizational market
- A. Buyers are widespread
- B. Buyers are price conscious
- C. Purchasing is on first-come, first-serve basis
- D. Purchasing is done by trained personnel
23
The set of variables a confectionery company uses to execute its marketing strategy is marketing
- A. mix
- B. plan
- C. policy
- D. tactics
24
In marketing, market is described as____________
- A. An area where buyers and sellers interact.
- B. A set of all actual and potential buyers of a product.
- C. A collection of profit and non-profit organizations.
- D. A collection of people with similar interest
25
A document that accompanies goods in transit is a__________
- A. Manifest
- B. Waybill
- C. Bill of sight
- D. Credit note
26
The systematic design,collection,analysis and reporting of data for decision making is marketing_____
- A. Planning
- B. Strategy
- C. Audit
- D. Research
27
A short-term incentive used to encourage the purchase of a product is_______
- A. Advertising
- B. Personal Selling
- C. Sales promotion
- D. Publicity
28
The part of an advertising leaflet that introduces the message of the advertisement is _________
- A. Margin
- B. Headline
- C. Cut-out
- D. Photograph
29
Which of the following is not an activity carried out o in a warehouse?
- A. Packaging of goods
- B. Grading of goods
- C. Display of products
- D. Inventory record keeping
30
Which of the following is not a stage in product development?
- A. Idea generation
- B. Concept development
- C. Product differentiation
- D. Market analysis View Answer & Discuss