Marketing Past Questions And Answers
The first step in the marketing research process is
- A. field work
- B. situation analysis
- C. problem definition
- D. questionnaire construction
Which of the following stages is not in the buyer's decision making process?
- A. Need recognition
- B. Brand identification
- C. Information search
- D. Purchase decision
Which of the following activities is not a function of a merchandiser?
- A. Displaying products in the best location
- B. ldentifying potential new accounts
- C. Maintaining and increasing shelf space
- D. Cleaning and displaying of products
A company that manufactures fruit juice has decided to advertise the product on television.
(a) Outline four reasons for the advertisement.
(b) State three advantages and disadvantages each for choosing television as a medium of advertising the product
View Discussion (0)WAEC 2017 THEORYThe idea that consumers will prefer goods and services that are available and affordable is_____________
- A. Selling concept
- B. Product concept
- C. Production concept
- D. Marketing concept
The reason label of product must contain ingredients and uses of the product is to
- A. persuade consumers
- B. impress consumers
- C. attract consumers
- D. inform consumers
A storage facility that uses advanced material handling system under the control of a central computer is___________
- A. A public warehouse
- B. An automated warehouse
- C. A distribution warehouse
- D. A storage warehouse
At what stage in the buying-decision process does a consumer collect information about a product?
- A. Need recognition stage
- B. Alternative search stage
- C. Post-purchase decision
- D. Purchase decision
Which of the following factors affects the location of a retail outlet?
- A. government policy
- B. weather condition
- C. company's goodwill
- D. product quality
Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
- A. Hacking
- B. Spam
- C. Phishing
- D. Cyber fraud