Marketing Past Questions And Answers
(a) Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.
Statefive activities Jo-Bo would carry out to ensure continuous patronage by customers.
(b) Jo - Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.
Statefive benefits Jo -Bo would derive from his decision
View Discussion (0)WAEC 2023 THEORYThe original data collected for a study on consumer tastes and fashion by a company is_____
- A. A behavioural data
- B. An organisational data
- C. A secondary data
- D. A primary data
A private limited liability company can source funds through
- A. sale of shares
- B. transfer of shares
- C. loan from banks
- D. government grants
Sales promotion is important because it enhables a business to
- A. create competition between different products
- B. fix prices for its products and services
- C. locate customers in different areas
- D. stimulate demand for its products
The orientation that assumes that Consumers would only buy when persuaded with aggressive advertisement is_____
- A. selling concept
- B. product concept
- C. production concept
- D. marketing concept
Which of the following distribution channels is suitable for the sale of cosmetics?
- A. Producer + Consumer
- B. Producer +Wholesaler + Consumer
- C. Producer + Wholesaler + Retailer + Wholesaler
- D. Producer + Agent + Consumer
Which of the following cannot be used to identify a product?
- A. Trade mark
- B. Trade name
- C. Pricing policy
- D. Package
A distinction between advertising and publicity is that___________
- A. Advertising is paid for while publicity is not
- B. Publicity is more readily believed than advertising
- C. Publicity is more thoroughly read than advertising
- D. Advertising is usually done through an agency while publicity is not
An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________
- A. Licensing.
- B. Franchising.
- C. Joint venture.
- D. Strategic alliance
Which of the following entry modes in international marketing would be suitable for expensive projects?
- A. Direct investment
- B. Joint venture
- C. Exporting
- D. Franchising