An organizational factor that influences a manager's decision to but raw materials from a particular...
MARKETING
WAEC 2023
An organizational factor that influences a manager's decision to but raw materials from a particular source is company's
- A. structure
- B. procedure
- C. reward system
- D. image
Correct Answer: D. image
Explanation
An organizational factor that influences a manager's decision to buy raw materials from a particular source is the company's image. The image of a company refers to its reputation, brand perception, and how it is viewed by customers, suppliers, and the general public. A positive company image can be a significant factor in supplier selection decisions as managers may prefer to associate their organization with reputable and reliable suppliers. A strong company image can contribute to building trust, credibility, and perceived quality, which are important considerations when choosing suppliers for raw materials.
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