The stage in the consumer buying decision process where the consumer assesses different products on...
MARKETING
WAEC 2016
The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________
- A. Alternative evaluation stage.
- B. Alternative search stage.
- C. Need recognition stage.
- D. Purchase decision stage.
Correct Answer: C. Need recognition stage.
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