The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to...
MARKETING
WAEC 2023
The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
- A. production concept
- B. product concept
- C. societal concept
- D. selling concept
Correct Answer: D. selling concept
Explanation
The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling company's products. The organization must, therefore, undertake an aggressive selling and promotion effort.
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