(a) What is electronic marketing? (b) State three uses of electronic marketing. (c) Recently. you...
(a) What is electronic marketing?
(b) State three uses of electronic marketing.
(c) Recently. you discovered that there are great opportunities in international marketing of cassava chips. List and explain five methods of engaging in international marketing of the product.
Explanation
(a) Meaning of e- marketing (electronic marketing): Electronic marketing is the carrying out of domestic and international business activities through the internet.
(b) Uses of electronic marketing:
(i) To purchase goods and services.
(ii) To sell gods and services.
(iii) To pay for goods and services.
(iv) To receive money for goods sold.
(v) To communicate between a company and its customers.
(vi) To advertise goods and services
(vii) To carry out marketing research.
(viii) To inform consumers where products can be obtained.
(c) Methods of engaging in international marketing of cassava chips:
(i) Indirect exporting: It involves the use of individuals or organizations in the home country to sell the company's products abroad.
(ii) Direct exporting: It involves the sales of the company's cassava chips abroad by itself.
(iii) Joint venture: Is an approach where a company can enter into partnership with a foreign company or individuals to manufacture and market the cassava chips.
(iv) Wholly owned subsidiary: This is where the company establishes its own factory in a foreign country to manufacture and market the cassava chips.
(v) Creating a website: This is the use of the Internet to market the cassava chips.
(vi) Licensing: This is where the company gives the right to produce the cassava chips abroad to individuals or companies