The factors that influence the performance of marketing activities of a firm is marketing
MARKETING
WAEC 2023
The factors that influence the performance of marketing activities of a firm is marketing
- A. orientation
- B. environment
- C. audit
- D. intelligence
Correct Answer: A. orientation
Explanation
Market orientation is a customer -centered approach to product design. It involves market research aimed at determining what customers view as their immediate needs, primary concerns, or personal preference within a particular product category.
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