(a) What is merchandising? (b) Mention following merchandising activities. (c) State seven functions of merchandising....
MARKETING
WAEC 2015
(a) What is merchandising?
(b) Mention following merchandising activities.
(c) State seven functions of merchandising.
Explanation
(a) DEFINITION OF MERCHANDISING: Merchandising is the activity of promoting the sale of goods at the retail outlets JR Merchandising is all promotional activities carried out at the point of sale.
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