Use the following information to answer this question ABC Foods has recently expanded its production...

MARKETING
WAEC 2023

Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is

  • A. increase in competition
  • B. increase in market share
  • C. decrease in tax liabilities
  • D. decrease in production cost

Correct Answer: B. increase in market share

Explanation

A benefit that ABC Foods would derive from advertising its products is an increase in market share. Advertising plays a crucial role in raising awareness about a company's products or services and attracting customers. By effectively promoting their products through advertising, ABC Foods can reach a larger audience, create brand recognition, and generate interest and demand for their products. As a result, ABC Foods can potentially increase its market share by capturing a larger portion of the target market and competing more effectively against other companies in the industry.



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