Use the diagram below to answer this question a) Identify the parts of the product...
MARKETING
WAEC 2021
Use the diagram below to answer this question
a) Identify the parts of the product labelled A, B, C and, D
b). State three functions of the part labelled a to the product
c) explain five importance of the part labelled C to the consumer
Explanation
a) .
- A - Package
- B - Brand/trade name
- C - Label
- D - trade mark/Logo
b).
- it enhances the decorative features of the product
- It enhances the image of the product
- It protects the product from denting due to force impact
- It shows caution/warning of product handling
- It advertises the products
- It protects the product from damages by weather conditions
- It protects marketers and handlers from danger especially, if the product is toxic
c).
- It beautifies the product by making it eye-catching and stimulating consumers to buy more (impulse buying)
- It assists in the identification of the product
- It provides description of how the product is used
- It helps in advertising the product
- it shows the manufacturing and expiring dates
- It shows the contact of the company
- The quality of the label helps in grading the product value by consumers
- It is used as a compliance tool for legal and regulatory requirements (NAFDAC & SON)
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