a) State five ways e-marketing could be abused b) Ajax Ltd is a marketing company...

Explanation

a)

• Hacking of information in the internet, which is an unauthorized access to information on the internet
• Use of the internet to slander and blackmail computer users
• Phishing, which is obtaining secured and sensitive information of computer users for malicious use
• sending of unsolicited messages (spams) to e-mail users Sending of computer virus to the computer software to replicate and transfer itself to other computer systems to attack users' computer systems and databases.
• cyber bullying which involv?s the use of internet to harass users with SMS and web chat.

b)

• Multiple messages: The company can send multiple messages to many customers in different geographical location at the same time.
• Affordable: messages can be sent to customers through e-mail at a very low cost
• Customer satisfaction: customers can order for the company's product through e-mail
• Customer relationship: it can be used to send good will messages to customers on festive seasons
• Reach: customers can be reached through e-mail at all times
• Education: e-mail can be reached through e-mail at all times
• Stimulation: It could be Used to stimulate demand by constantly reminding customers of the existence of the company's product
• Promotion: It could be used to promote the image of Ajax Limited
• Direction: E-mail could be used by Ajax Limited to direct their customers to the company's nearest distributor/office.
• Loyalty: E-mail could be used by the company's to create brand loyalty
• customer complaints: It enhances customer's satisfaction when their complaints are responded to immediately by the company through e- mail.