a. State five features of the post- independence era in the history of marketing in...

Explanation

a.

• Accreditation of higher institutions to teach Marketing in tertiary institutions
• The separation of Marketing from other business disciplines for it to have its autonomous status
• The discovery of crude oil in large quantities in Nigeria requiring the oil companies to market their products worldwide
• The emergence of automation which resulted to mass production requiring companies to sell their products and this demanded the application and practice of marketing
• The lifting of embargo on imported goods resulting in mass importation of products which required firms to apply marketing principles in selling these products.
• The establishment of professional, bodies charged with the responsibility of standardizing professional marketing practice in Nigeria.
• Advancement in technology that resulted in the introduction of electronic marketing of products otherwise known as internet marketing.

b.

• It enhances the identification of market opportunities by companies
• It encourages buyer-seller relationship
• It provides storage for goods between the time of production and consumption
• lt enhances the standardization and grading of products
• It provides Vital information to the society on the type of products, price and where the products are found
• It is involved in the movement of products from manufacturers.