(a) What is a market facilitators? (b) State four functions of market facilitators. (c) The...

MARKETING
WAEC 2018

(a) What is a market facilitators?

(b) State four functions of market facilitators.

(c) The women in Eke market formed a Garri Seller's Union. State five role of this Union.

Explanation

(a) A Market Union is the coming together of various traders who sell similar commodities or products in a particular market to advance and protect the interests its members.

(b) Functions of Market Facilitators;

  • They give loans to market union members.
  • They Provide overdraft to channel members.
  • They accept deposits from channel members.
  • They provide warehousing facilities for goods.
  • They move goods from one place to another.
  • They render Security services to market operators,
  • They insure goods and services against business risk
  • They advertise goods for producers,
  • They provide means of communication between buyers and sellers.
  • They provide advisory and consultancy services.

(c) Roles of Garri Sellers Union:

  • They settle disputes among members,
  • They help to promote unity among members.
  • They encourage joint purchase of products among members to enjoy economics of scale,
  • They disseminate useful information in the market to their members.
  • They offer financial assistance to members in the form of loans and grants.
  • They educate their member, on appropriate selling techniques.
  • They present a common front in their negotiations with government and other organized institutions.
  • They mobilize financial contributions and collections among members on weekly and monthly basis.


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