The practice of giving a particular name to a product by a manufacturer is
COMMERCE
WAEC 2015
The practice of giving a particular name to a product by a manufacturer is
- A. branding
- B. standardization
- C. publicity
- D. advertising
Correct Answer: A. branding
Explanation
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as name, logo, design, mission statement, and a consistent theme throughout all marketing communications. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
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