The controllable variables that a firm uses to achieve its marketing objectives are called?

COMMERCE
JAMB 2007

The controllable variables that a firm uses to achieve its marketing objectives are called?

  • A. marketing principles
  • B. marketing mix
  • C. marketing concepts
  • D. marketing functions

Correct Answer: B. marketing mix



Post an Explanation Or Report an Error
If you see any wrong question or answer, please leave a comment below and we'll take a look. If you doubt why the selected answer is correct or need additional more details? Please drop a comment or Contact us directly. Your email address will not be published. Required fields are marked *
Add Math
Don't want to keep filling in name and email whenever you make a contribution? Register or login to make contributing easier.