Correct Answer: A. contributors

Correct Answer: C. Thrift and Credit Co-operative

Explanation

a. Advertising It is a paid form of non-personal means of bringing the existence of goods and services to the knowledge of members of the public and to persuade them to buy and use the goods and services.

b. Demerits of Advertising

(i) It encourages adulteration of fast moving products.

(ii) At times it interrupts interesting programmes i.e. football matches/drama series/ topical discussion being viewed by audience.

(iii) It is instrumental to higher cost of products in the market, thereby making some products unaffordable.

(iv) Successful advertising leads to monopoly in the production and supply of some goods as it enables the bigger firms to drive away the smaller ones out of production and business.

(v) Some advertising through persuasion, mislead consumers to buy goods that they do not need

(vi) Some advertising is unethical as a result it corrupts the minds of young people.

(vii) Advertising leads to higher cost of production which may lead to liquidation

c. Ways in which producers can create awareness for their products

(i) This is done through the print media e.g. newspapers. magazines journals and catalogue which have state, national and international coverage.

(ii) The electronic media such as radio, television and cinema where products are displayed. and their uses demonstrated.

(iii) Personal selling: This involves engagement of salesmen who move from one place to another explaining the features benefits and uses of the products to members of the public.

(iv)Sales promotion: This involves giving out free gifts like T-shirts, openers, bags, caps and stickers that have the products' name or logo to attract buyers

(v) Through organized Trade Fairs and Exhibitions at well-known locations/centres to explain/educate their audience on the usage and benefits of the goods.

(vi) Use of Bill boards/ Hoardings mounted on top of buildings and other well designed structures at strategic locations with display of such products for the attention of passers-by.

(vii) Window display - This is used by sellers to display their goods in peculiar ways or unique design to attract passers-by.

(viii) Handbills/fliers/posters - Manufacturers engage the services of young school leavers who move about distributing these handbills/fliers to people.

(ix) Public address system/or ringing of belts to herald their presence before bringing the product to the knowledge of the people gathered around.

(x) Internet/Telephone - companies send unsolicited short message service (SMS) emails to prospective customers to create awareness.

Correct Answer: C. a liquidator

Correct Answer: A. consideration

Explanation

Consideration is a legal term used to describe the benefit each party to a contract receives. This is often payment in exchange for goods or services.

Explanation

(a) Names of Computer Devices Labelled A-1: A - speaker. B - microphone. C - web camera/webcam. D - flash drive. E - monitor. F - printer. G - keyboard. H - optical pen. I - joystick.

(b) Uses of the Following Computer DeviceS: (i) Microphone:- It is a device used to capture voice into the system unit for voice recognition software, (ii) camera: It is a device that captures images for use in the syste. (iii) Flash drive:- It is an external storage device that could be used to copy files from one system for use in another system. (iv) Keyboard- It has a typewriter face with letters, numbers and symbols used to input characters and commands into the system unit. (v) Optical pen: It is a pen that has sensitive eyes that can read characters printed in special colours into the system unit (vi) Joystick: lt is a pad designed for playing computer games. Like the mouse, t allows the user to move the cursor from one end to another.

Correct Answer: C. standing order

Explanation

(a) Functions of advertising:

(i) The provision of information about the products and services.

(ii) Stimulation of demand for goods and services.

(iii) Differentiation of products of different manufacturers thereby assist customers to make choices

(iv) Maintenance of quality of product since the goods must match the standard claimed by the advertisement.

(v) introduction of new product or services.

(vi) It can be used to achieve monopoly

(vii) It is used to maintain the market share of a product

(vii) It is used to persuade customers to buy a particular product

(ix) It is used to educate the consumers on the use of the product.

(b) Factors to be considered in choosing an advertising medium:

(i) Target audience: whether male or female affects the type of media.

(ii) The age group: goods for the youths are best advertised in the sports magazine or during sporting events.

(iii) The cost of using a particular medium determines the medium to use.

(iv) The geographical area covered, determines the medium to be used.

(v) The number of people reached by a particular medium will influence the choice of the media.

(vi) The media used by competitors.

(vii) The size and extent of market-national or international will affect the choice.

(viii) The type of product involved: Some products are more suited for certain media than others.

(ix) Government regulations or policies can restrict the use of a particular medium.

(x) The purchasing power of the target audience. Luxurious goods will be advertised in expensive media.

Correct Answer: D. privatisation

Explanation

Privatization occurs when a government-owned business, operation, or property becomes owned by a private, non-government party. Privatization may also describe a transition that takes a company from being publicly traded to becoming privately held.

Correct Answer: B. waybill