The set of variables a confectionery company uses to execute its marketing strategy is marketing...
MARKETING
WAEC 2023
The set of variables a confectionery company uses to execute its marketing strategy is marketing
- A. mix
- B. plan
- C. policy
- D. tactics
Correct Answer: A. mix
Explanation
Marketing mix is a collection of controllable factors that can be used to influence the bahaviour of customers or consumers. The elements are: price, place, promotion or product.
Post an Explanation Or Report an Error
If you see any wrong question or answer, please leave a comment below and we'll take a look. If you doubt why the selected answer is correct or need additional more details? Please drop a comment or Contact us directly. Your email address will not be published. Required fields are marked *