A product that is brought frequently on impulse at lower price is
MARKETING
WAEC 2023
A product that is brought frequently on impulse at lower price is
- A. convenience goods
- B. speciality goods
- C. unsought goods
- D. industrial goods
Correct Answer: A. convenience goods
Explanation
Convenience goods are those that the customer purchases frequently, immediately, and with minimum effort. Soaps and newspapers are considered convenience goods.
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