An orientation that holds that a company's decision should include consumer satisfaction and community development...
MARKETING
WAEC 2023
An orientation that holds that a company's decision should include consumer satisfaction and community development is
- A. selling product
- B. societal marketing concept
- C. production concept
- D. product concept
Correct Answer: B. societal marketing concept
Explanation
Societal responsiblity of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumer's wants, the company;s requirements, but also societal's long term interests.
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