The systematic process of obtaining and analyzing data to provide information for marketing decision making...
MARKETING
WAEC 2023
The systematic process of obtaining and analyzing data to provide information for marketing decision making is
- A. market forecasting
- B. market segmentation
- C. marketing planning
- D. marketing research
Correct Answer: D. marketing research
Explanation
The systematic process of obtaining and analyzing data to provide information for marketing decision making is marketing research. Marketing research involves gathering relevant data and conducting analysis to gain insights into market trends, consumer behavior, competitors, and other factors that can inform marketing strategies and decision-making processes. It helps businesses understand customer preferences, identify market opportunities, evaluate marketing campaigns, and make informed decisions to meet customer needs and achieve business objectives.
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