The four P's of marketing are also known as
COMMERCE
JAMB 2023
The four P's of marketing are also known as
- A. marketing mix
- B. product mix
- C. promotion mix
- D. advertising mix
Correct Answer: A. marketing mix
Explanation
A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, place, and promotion.
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