The difference between personal selling and sales promotion is that while sales promotion includes free...
The difference between personal selling and sales promotion is that while sales promotion includes free gifts and samples, personal selling involves
- A) premium programming for customers
- B) distributing instructional posters
- C) face-to-face communication with customers
- D) publishing promotional booklets
Correct Answer: C) face-to-face communication with customers
Explanation
The question is asking about the difference between personal selling and sales promotion. Personal selling involves face-to-face communication with customers, while sales promotion includes free gifts and samples.Personal selling is a direct form of marketing where a salesperson interacts with potential customers to persuade them to buy a product or service. This can happen in a variety of settings, such as a store, a customer's home, or through online platforms. The salesperson uses their communication skills and product knowledge to build relationships with customers and convince them to make a purchase.
On the other hand, sales promotion refers to the activities used to stimulate sales and increase demand for a product or service. This can include offering free gifts, samples, discounts, or other incentives to encourage customers to buy. Sales promotion is often used for a limited time to create excitement and attract customers.
So, in summary, personal selling involves direct communication and interaction with customers, while sales promotion includes various methods to encourage customers to buy, such as free gifts and samples. In this question, the correct answer is Option C: face-to-face communication with customers.