a). State five importance of marketing planning to an organization. b) Mrs. Janet, a dry...

Explanation

a.

• it enables an organization to satisfy its selected target market
• It prevents unnecessary expenditure
• It defines area of responsibilities for the marketing department
• It enables the company to measure its Set objectives if it is achieved or not .
• lt helps the company to cope manage future uncertainty by making provision for unforeseen occurrences in the marketing plan
• It enables a company to gain competitive advantage.
• It ensures smooth running of the daily Operations in the marketing department
• Marketing planning enables an organization to focus on the marketing objectives.

b)

• The organization formed by Mrs. Janet and other dry fish sellers is known as market Union/Association) union (Dry fish Sellers
• They settle disputes between members
• They can offer her financial assistance
• They can mandate the supply of quality dry fish to members from the producers ii.
• They contribute financially and attend ceremony organized by members
• They promote co-operation and unity among members
• They encourage joint purchase among members
• The union would educate its members on current supply price in the case of increase or decrease.