a. What is advertising? b. Identify any six media of advertising C. Explain four disadvantages...
MARKETING
WAEC 2019
a. What is advertising?
b. Identify any six media of advertising
C. Explain four disadvantages of advertising
Explanation
a. Advertising is any paid form of non- personal presentation and promotion of ideas, goods and services by an identified sponsor.
b.
- Magazine
- Newspaper
- Radio
- Cinema
- Sign post
- Billboard
- Posters
- Internet
- Journal
- Television etc.
C.
- Cost of advertisement: This is too expensive and drains the funds of a Company
- Mislead: Advertisement sometimes misleads consumers in the choice of goods and services to purchase
- Leads to higher prices: Consumers are made to bear the cost of advertisement by paying more for the advertised goods and services.
- Encourages materialism: makes people desire goods and services they cannot afford.
- It encourages impulse buying etc.
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