The use of mass advertising media enable a firm to enjoy
ECONOMICS
WAEC 2022
The use of mass advertising media enable a firm to enjoy
- A. managerial economies
- B. financial economies
- C. marketing economies
- D. welfare economies
Correct Answer: C. marketing economies
Explanation
Marketing economies of scale is an advantage of large firms, which have a lower unit cost for advertising and promotion than small firms. A large firm can buy raw materials in bulk, produce in large quantities and distribute to many areas where they are required.
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