The main idea of the marketing concept is that all the firm's plans and operations...
COMMERCE
WAEC 2021
The main idea of the marketing concept is that all the firm's plans and operations should be
- A. product oriented
- B. price oriented
- C. consumer oriented
- D. company oriented.
Correct Answer: C. consumer oriented
Explanation
Consumer-oriented marketing is a marketing strategy where the company gives priority to the consumer needs, their behavior, and focuses on the needs over the needs of the business.
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